service business
How to Ruin Your Business Reputation
Awhile ago, I got an email from one of the “gurus” I follow and it shocked me. The gist of it was this person wanted to trade services for a household item.
To say it floored me would be an understatement.
What was worse was a few days later this person started sending emails promoting their coaching [...]
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, [...]
Identifying Top- and Bottom-Line Growth Strategies for Your Web Business
Defining Top-Line versus Bottom-Line
An Internet business improves their "top line" by increasing the number of unique visitors to their website or their "bottom line" by increasing their "visitor-to-sale" or "visitor-to-lead" conversion rates.
Let me illustrate.
After an online business establishes their performance metrics, it is able to predict with confidence the expected results from their visitor traffic. [...]
Brand Equity – Brand Identity Guru
7 Qualities Of A Strong Brand:
1. Commands premium pricing while retaining loyalty
2. Shortens the sales cycle
3. Deflects competition
4. Resists commoditization
5. Establishes top of mind awareness (mindshare)
6. Generates referral "word of mouth" momentum
7. Meets and exceeds shareholder expectations
If you are lacking some of these qualities read on to learn how you can strengthen your brand!
Putting Your Message In Motion?
” Persuasion is the centerpiece [...]
Facing the Homeschool Super Mom
I know this Mom. She homeschools her 5 children, plus she tutors several other children that are dropped off at her house. AND she’s a Pastor’s wife. AND she’s working on fixing up the fixer-upper they just moved into. Whenever I’ve been in her house, it’s been immaculate. [...]
Joint Venture Your Way to Extraordinary Sales!
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
Ever wonder why McDonald’s is inside many WalMart stores? Or why you can buy the board game, Cranium, inside most Starbucks locations?
These are not just lucky [...]
Dont Wait for Tax Time to Look at the Bottom Line
A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn’t a business owner already KNOW how much money he or she made last year, last [...]
Are We There Yet?
Small business marketing is not like taking a family vacation.
Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?
I can still remember the family vacations as a youngster growing up. Our famous treks [...]
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding that I have developed, PRODUCT ? PLACEMENT ? PROMOTION ? PEOPLE. These 4 P’s will enable you to [...]
Your Clients Buying What Youre Selling
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she’d run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to [...]
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