It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you’ve got to budget for it. Or do you?
There are several ways you can save money on your promotional item order. If you are planning to kick off [...]
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives — or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper [...]
“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is [...]
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out [...]
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM’s overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses [...]
As an independent musician and/or recording artist, if you did *NOT* earn $30,000 (or more) with your music alone last year, let’s jump right in and get you started with doing so this year.
Again, bear in mind that the main necessary ingredient is “consistency” of every aspect, and on a weekly basis.
Remember! This is [...]
The MP3 movement started out with a huge audience of music enthusiasts on the internet. The MP3 digital music format has had, and will continue to have, a huge impart on how people, gather, listen to and share music.
The MP3 format is a compression system for digital music that helps reduce the size of [...]
Radio advertising vs. television advertising
Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the new [...]
Picture a cool crisp autumn morning in the wide open farming lands in the Great Southern region of Western Australia at Wagin, home of the annual Wagin Woolarama and Giant Ram.
Imagine a white metal caravan with brown carpet on the inside walls fitted out as a outside broadcast van on a dusty, damp road by [...]
When Clear Channel controls the radio and the monopoly newspaper doesn’t like you, how do you win over new audiences?
The good news: there are many, many ways. Here are ten of my favorites.
1. Approach a local college or alternative radio station or community access cable TV station with a programming idea, like a live songwriter [...]