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Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
This article assumes that the reader knows what a banner ad looks like, but do you know how they [...]
The Future for Independent Record Labels
Small independent record labels are facing a different fight today to obtain a share of the music industry. The best possible means in which small labels were able to get their CD’s sold vanished in 2003 when Southwest Wholesale Records and Tapes closed the doors. The ability to have their music placed in [...]
Organizing an Arson Watch Program
A wide variety of participants are needed to launch a successful Neighborhood Arson Mobile Watch program. In this section, necessary participants are listed, along with a description of the kind of support needed from each. As many of you know, implementing a community-based project requires the interest, cooperation, and support from many people. [...]
Drink Beer AND Lose Weight
Want to shed that beer belly? Why not try the low-carbohydrate approach? Following the philosophy of today’s most popular low-carbohydrate books, dieters gradually increase the early restrictions of their daily carbohydrate intake while excess weight continues to come off, once again enjoying starchy foods like potatoes, rice and pasta … in moderation, of course.
But what [...]
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.
Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained [...]
Discount Promotional Items ? How to Save Money
It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you’ve got to budget for it. Or do you?
There are several ways you can save money on your promotional item order. If you are planning to kick off [...]
Gathered Statistical Data Announces that Blogs will Dominate the Internet in Less than a Few Years
… if not months to come.
At a distinctive and stable growth rate of Blog users at an average of more than 100% within a researched 190 day cycle, the Internet should be ready for a “Blog Boom” anytime soon. Microsoft announced more than 4.5 million weblog spaces were created in MSN Spaces since 11 January [...]
Cultivating Positive Media Relationships
Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives — or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper [...]
Music Business Contacts: Music Business Registry connects artists, managers, publishers, producers &
“The difference between success and failure is information,” notes Ritch Esra, and he should know. Along with his partner, Stephen Trumbull, Esra is a leading part of the number one most-reliable source of information on “who’s who” and “who does what” in the music business. Best of all, they can tell you where everybody is [...]
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
But the chances of those stories coming to you on their own are very slim. That’s why smart businesses go out [...]
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