online advertising
Local Advertising- Ring Up Sales With The Push of A Button
“I remember my first attempts to getting online. I was scare and drove my husband crazy. My mother told me to take up something a little less taxing on the brain. However, those days are long behind me. Today, I am a internet wiz Kid. ( Well, a little older than a kid, but you [...]
7 Article Marketing Mistakes to Avoid
Is article marketing part of your internet marketing strategy? If not you may want to consider introducing it into your current marketing mix. This method of advertising has proven it resilience over time as an effective means in which to promote your business, product or cause.
Although it does take a little more effort than [...]
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
This article assumes that the reader knows what a banner ad looks like, but do you know how they [...]
Getting To Know Google
Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
I have to be brutally honest and relay that our friendship hasn’t always been rosy. I got to know Google several years back, when it was just a small fish in a big [...]
Turbocharge New Sales with a Marketing Database
What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you’ve got customers, your number one asset is your customer list.
You’ve heard the old adage, "It’s 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you’ve got the right [...]
Online Advertising Sinks into the Abyss!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide [...]
The Launch of the Next Wave in Affiliate Programs, Network Marketing, MLM, Direct Sales and Internet
For years, industry experts have been predicting that video was the natural progression of the internet and the future of online communications and advertising. Somehow, between all of the tech-garble that engrosses the internet today, online streaming media has crept up upon us and now has the attention of even the most seasoned internet, affiliate [...]
3 Copywriting Tips – How To Edit For Mass Appeal!
Web copy that’s intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Every one of us is constantly sorting, distorting, and generalizing what [...]
Relevancy – The New Black for Online Marketing?
Information Overload
With information overload rapidly killing traditional forms of online advertising – today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the ‘all things to all men’ approach to advertising [...]
What Makes A Winning Online Ad?
Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn’t it?
Does it mean that people are frivolous & go around making irrational purchases that [...]
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