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Why Managers Need the PR Advantage
Where is there a business, non-profit or associationmanager who does not need all the help he or she can find in achieving their managerial objectives?
Help like altering individual perception leading to changed behaviors among their key outside audiences?
Help in the form of positive actions affecting the behaviors of those important external audiences that most affect [...]
What Some Pros Know About PR
They know they had better do something positive about those outside audiences that MOST affect their organizations. Especially business, non-profit or association managers, who also know they must persuade those key external "publics" to the manager’s way of thinking, then move those people to actions that allow that manager’s department, division or subsidiary to succeed.
It [...]
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.
Unfortunately, many business, non-profit and association public relations budgets are used pretty much [...]
Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that special advantage is a never-ending job. In fact, do you know what needs to be preserved more than anything else?
Well, since they hold the future of your business in their hands, I believe that [...]
Between Now and Economic Recovery
There’s still time to review your public relations program like Navy flight crews go over a fighter jet.
Reason is, you need to fine-tune your public relations activitylooking forward to a snap-back in the economy, when you’ll need all guns blazing.
First thing to check?
Do you know for certain what your most important external audiences think about [...]
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.
Use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving your managerial [...]
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.
Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change ? the kind that leads directly to achieving your managerial [...]
A Winning Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
Here’s why. People act on their perception of the facts about you; those perceptions lead to certain, predictable behaviors; [...]
R.O.I. — O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!
Try this.
Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.
When public relations creates, changes or reinforces those perceptions by reaching, persuading and moving-to-desired-actionthose people whose behaviors affect the organization, [...]
Successful Small Businesses Use PR
It’s obvious when a small business has accepted the fact that its most important outside audiences need lots of care and feeding. They do something about it.
There’s a sense of urgency and a recognition that those "key target publics" have behaviors that really impact the business, and that they had BETTER do something about it!
What [...]
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