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Viral Marketing Madness: 5 Viral Marketing Mechanisms To Explode Your Online Profits
Viral marketing is one of the most powerful and free ways to promote your products and websites. Why is it so effective?
That´s because once your viral mechanism starts to spread, it may continue to reach more and more outlets indefinitely. Better yet, a one-time viral marketing effort may continue to proliferate without any intervention [...]
Debt Settlement Helps Beat Credit Card Debt: Someone Please Tell the News Media
If you have credit card debt so high you can’t make monthly payments on all your obligations, debt settlement could be your way out. But you’re not likely to see or hear that in any newspaper or TV stories on the topic.
Journalists feel your pain, but they don’t appear to understand it. After sampling the [...]
Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.
The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- [...]
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildingssuccessfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations is all about. Their response to [...]
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint [...]
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
In so doing, managers employ their public relationsresources to do something positive about the behaviors of those important external audiences [...]
PR? Why?
Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives.
But remember to let the PR tacticians handle the specialevents, brochures and press releases. As a professional manager with public relations reporting to [...]
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.
But they’re not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or [...]
Push vs Pull Advertising
Push vs. Pull Advertising – Understand the Consequences for your Product or Service
You will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for “pull” and “push” advertising.
Pull advertising is geared to draw visitors to your website when they are actively seeking your product or service. [...]
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is ? or should be ? do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it’s YOUR PR program [...]
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