// archives

niche marketing

This tag is associated with 83 posts

What Big Pharma Can Teach You About Niche Marketing

By Kenneth ⋅ December 25, 2008

A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease [...]

Profitable Websites for Exclusive Industries

By Michael ⋅ December 23, 2008

In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It’s not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do [...]

7 Ways to Promote Your Website Locally

By Diane ⋅ December 22, 2008

Now that you’ve built your new website you cansit back and let it do all the work, right? Well no. Unlike in "Field ofDreams" if you build it, they won’t necessarily come, at least not until youask them to! That’s where web site promotion comes in. Web site promotionprovides that vital link between that great [...]

How A 7 Year Old Boy Discovered The Secret To Niche Marketing Success

By Kenneth ⋅ December 14, 2008

Niche marketing enthusiast…
I’m about to tell you a short story. If you believe me, you will be well rewarded. If you don’t believe me; I will make it worth your while to change your mind?
Once upon a time… there was a top internet marketing guru who wanted to test if his student really knew the [...]

In Depth Analysis of a Successful Niche Product

By Kenneth ⋅ November 27, 2008

The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com
There are a few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea. People love their pets more than anything else they own.
Frank Kern created a product for parrot owners that is [...]

Client Attraction Technique #1: Niche Marketing

By Mary ⋅ November 19, 2008

When asked “what business are you in” many business owners often identify an industry, for example, “I’m an accountant” or “I run a beauty salon ” or “I own a restaurant.” But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty.For example, which [...]

How To Create and Market Your own E-Book

By Robert ⋅ November 18, 2008

The Internet presents an amazing opportunity foranyone who knows how to research and write.
There’s masses of free information on the Web – allyou have to do is gather it together and package it,and you have an E-Book that people will pay for.
“But if there’s so much free information on the Web,why would anyone pay for [...]

How Nearly Going Broke Taught Me The Value Of Niche Marketing

By Mary ⋅ November 17, 2008

If you want to learn how effective Niche Marketing can be,I suggest you “don’t” take the route I did.
Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.
By 1985 my company was teetering on the brink of bankruptcy and I was perilously close to [...]

Niche Marketing and Finding Your Way to Profits

By Kenneth ⋅ November 17, 2008

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or [...]

Select a Niche Market for Ecommerce

By Raymond ⋅ November 15, 2008

Choosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. A very common way of describing a niche market is ‘a targeted group of individuals with very specific and similar needs or interests.’ These people engage in similar activities and hence they would most [...]

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