helping small
Small Business Pricing Strategies
Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.
The only good thing about having the lowest prices and trying to appeal to everyone is that you’ll fail quickly [...]
Why to Have a Website for Your Company
After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service? How to create a brand? How to recruit people? How & where to advertise? etc? Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each [...]
Do I Have to Do EVERYTHING Myself?!
The air in my client’s office nearly crackled with her irritation. A scheduling snafu had left a client without important services. "I guess I just have to do everything myself," she ranted.
My calling as a small business consultant requires that I maintain objectivity in the face of a client’s frustration and anger. My calling as [...]
Selecting The Right Shopping Cart For Your Website
Shopping Cart Installation And Setup
Shopping cart technology has evolved to be a must-have feature for the internet seller. Most e-merchants are aware that shopping carts function to facilitate the purchasing process. They provide the means to catalog sale items; calculate price and shipping costs; and process real-time payments. What business owners may not know is [...]
Webhosting Explained
Web hosts are service companies that provide space on their servers for internet users. Web hosts provide online systems for internet connectivity and for storing information, image mediums and other internet content. For the company interested in conducting business on the web, the proper choice of web host is a crucial step in any internet [...]
Effective Website Design
In this era of ultra-sophisticated internet marketing and web design, there is no excuse for an e-business to suffer with an ineffective website. Whether your goal is to present a basic business website that briefly introduces and describes your company and product, or you endeavor to develop a fully-functioning cash-cow storefront, there is a wide [...]
Marketing Ideas Without Action Will Get You Nowhere!
Marketing Ideas Without Action Get You Nowhere
You want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.
We’re all familiar with the term Marketing, but what in the heck is it really [...]
Color Part 2: Formats and Systems
There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.
RGB color
“RGB” refers to the colors of light that mix to create colors. There are three basic colors of light – red, green and blue. When combined, they create [...]
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far [...]
Put Your Marketing To The So What? Test
Want to get Better at your Marketing today?
For many service business owners, marketing can be a real mystery. We don’t really know exactly how it works. We’re not real sure about what works best for us. And probably because of some past frustrations, we’re not even sure where to start.
Most seem to at least have [...]
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