Getting your website up and running, or doing a major overhaul, is often a lot more work than you imagine before starting the project, especially if you want it to be perfect. Check out our small business website design tips to help you get a head start and make the process easier by knowing what [...]
There are basically two ways to drive traffic to your website. Overtime, one method will build back links to your site and thus contribute to boosting your site’s page rank. The other method will drive traffic to your website more quickly and help your site become known to a highly targeted audience. Links [...]
What is exactly is Search Engine Optimization or SEO? Simply put, it means doing everything it takes (of course optimizing in “white hat” fashion) to get your small business website found by those who need your goods and services. This could be for example in the case of optimizing a search engine keyword search.
Many people [...]
A fully integrated small business search marketing strategy should first develop a complete understanding of the small business’ products, services and markets. This is a process which starts when the small business consulting firm takes the time to gather background information on your business and continues throughout the relationship as the small business consultant asks [...]
You’ve designed your logo, and you’re ready to print your business cards and other marketing collateral materials. You want to include your website address (also called a URL) to build your credibility. However, you’re not quite ready to write and design a full website. At the same time, you don’t think it’s a good idea [...]
As we near the end of summer, here is a question I have for you, "Are you using the right form of energy to grow your business?" Are you having trouble growing your small business as fast as you want? Are you making all the right moves and still the business just inches [...]
Small business marketing is not like taking a family vacation.
Did anybody take a family vacation this summer? Do you have children of your own, or do you remember what it was like when you were a kid taking a trip somewhere?
I can still remember the family vacations as a youngster growing up. Our famous treks [...]
When you feel like you’re always busy working on your business, but not getting where you want to go, it can be frustrating trying to figure out how to get your marketing on track. It can easily become a "not seeing the forest for the trees" feeling.
Here are three big barriers I regularly come across [...]
Running a business is not an easy endeavor, it takes courage, hard work and a strategic mindset. I feel now that I am retired looking back on it all, that it is my duty to provide to new entrepreneurs a few of the secrets of how to get things done. Every year through out our [...]
Have you ever noticed how many times it’s the simplest concepts that end up working the best?
The same is so true when it comes to marketing. I’m constantly amazed at just how powerful some of the simplest concepts are. I’ve seen simple marketing ideas that cost next to nothing and really require little to no [...]