competitive advantage
Avoiding The Sheep Dip
It is a sad fact that many employees are still being subjected to the age old training ritual of "sheep dipping". This is a process by which employees are "refreshed", "cleansed" and "re-invigorated" by ensuring they attend set training courses or, perhaps, are placed on the ubiquitous "refresher" course. This refresher course is, of [...]
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?
My answer is three-fold.
First, focus on the SOLUTION you are providing
What is the primary problem your prospects have that you can [...]
Young Wrestlers Fast, Sweat to Make Weight
Weight Loss Their Greatest Opponent———————————Before high school and college wrestlers can face their opponents in the ring, they must first vanquish one in the locker room, the scales that determine whether they’re eligible to compete in a given weight class. In order to make the weight they want, many of these young athletes are using [...]
Culture Management and Creativity
Many concepts in the fields of managing creativity are very much applicable to culture management in general. The same concepts that foster creativity and innovation also maximise human capital potential, increase productivity, reduce costs and maintain competitive advantage etc. Some of the many commonalities between culture and creativity management follow.
a) A culture of psychological safety and [...]
Knowledge Management – Capturing And Structuring Knowledge Into Reusable Assets
Many organizations have an approach for identifying and recording lessons learned, perhaps as part of a post-project review or similar process. Unfortunately, lessons learned reports have a tendency to end up on a shelf gathering dust, or lost in the un-chartered corner of a fileserver somewhere. Let’s get real. How many people [...]
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn’t a complete waste of time.
At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen [...]
The Rise of Multinational Virtual Corporations
The virtual corporation is the emerging organisational form, which best combines, a fluid ability to adapt to rapidly changing markets and is able to leverage its skills with the complementary skills of other corporations.In the concept’s purest form, each company that links up with others to create a virtual corporation will be stripped to its [...]
ISO 9001 Okay Now You Have It How Do You Market It?
Marketing ISO 9001 2000.
Lately we’ve been seeing a lot of press releases from wineries and suppliers touting their ISO certifications. “We’ve obtained ISO 9001: 2000,” they trumpet. Great! But what exactly does that mean?
In simple terms, ISO certification verifies a company’s compliance to a set of globally accepted s tandards for quality management and operational [...]
Realism vs. Optimism in the Business Plan
The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.
Optimism shows investors [...]
Is Your Sales Trust Factor High Enough to Win Against the Competition?
How high is your sales trust factor?
Is it higher than the sales trust factor of your competition?
It should be, if you want to increase your success in sales.
Your trust factor represents the level of trust that buyers have in you as a seller. In the buy/sell relationship, perception is the reality under which sellers operate, [...]
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