In the of-line marketing world it is all about trying to get the attention of the potential consumer to a commercial message.
The primary goal is to get noticed by the public.
It doesn’t matter if it is for radio, TV, magazines, newspapers or posters.
It all comes down to getting noticed.
On the Web this doesn’t work!
The reason [...]
Does this sound familiar…?
You have taken ALL of the company training, listened to the tapes, recorded phone calls and live conference calls, read all the company materials and tried the products. You bought some inventory, made business cards, set up the web site that the company provided for you.
You have purchased leads, set up an [...]
If you are using pay per click advertising, I don’t need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you [...]
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.
Well, there’s a good reason why… and here’s how what you learnt as a young child could help you attract, and keep more customers…
Metaphors and stories [...]
No matter what you’re marketing or promoting, if yourAd doesn’t stand out, no one will noticeand read it.
If it stands out, it will get attention and you’ll generate sales.
What are the tricks to make an Ad stand out?
Let me reveal some of these free online advertising secrets to you:
1. Place colorful graphs, pie charts and [...]
I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate? Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.
As a copywriter and conversion specialist, convincing my clients to [...]
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So [...]
I don’t know about you, but when I first entered the world of internet marketing I thought I could just submit my newly finished website to a few search engines, then sit back as the visitors flocked to my site.
I imagined that people would arrive on my website, as if by magic, purchase goods, and [...]
The Today show? The New York Times? Vanity Fair? What’s your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn’t have to be complicated. There are 2 keys to a press release… the Headline and making sure it doesn’t sound like an advertisement, but more like [...]
Whether you’re an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
But before we start?
All your written [...]