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Many people seem to think that marketing is a pushover. After all you just have to let people know you are there and that you sell a certain kind of food and they will come, right? Not only is this far from the truth, but you often have to analyze and dissect any new restaurant ideas and work out for yourself why they won\’t work before you decide to proceed.
If you have a vivid imagination then you should have no problem coming up with new restaurant ideas, but don\’t get too carried away before you look at the fundamentals. What is it behind your idea that you think would be a great draw? Do people have a clear incentive to visit? Don\’t forget that visitors may have only a limited amount of time to devote to their social and culinary expectations. If you get confused or cannot adequately see the big picture, don\’t be afraid to ask a friend or business associate for input.
Once you have your new restaurant ideas and associated marketing concepts in place, now is the time to get everyone in your organization on the same page. Don\’t underestimate this phase, as without a motivated staff behind you, you have no chance. A comprehensive training and education program is essential to pass your vision on to those who will make it happen.
Just because you provide a place of employment for your staff, don\’t think that they\’ll automatically be inspired, loyal, and productive for you. Invariably they will, if you bring them in on your new restaurant ideas at an early stage. Take time to sit down and really spell out your vision. Engage in question and answer sessions until you are sure that they can see what you are talking about.
As a prize is a great motivator, brainstorm a little and come up with an incentive or two to really get your staff behind your new restaurant ideas. For example, you could reward them in some way for introducing a group and encourage them to go away and network within their own family and friend environments to see if they can come up with some regular business this way.
As your restaurant will likely be open seven days a week and almost every day of the year, maybe except Christmas Day, you should refer to the calendar for some novel ideas. Do a little bit of research and you will see that there are a huge variety of public, religious and social holidays scattered throughout the year. As these are often linked to special dishes, menus or variations you will surely be able to come up with a number of new restaurant ideas surrounding themed events.
Did you know, if you are trying to think of new restaurant ideas and something to inspire your client base, staff and even yourself, why not visit a website devoted to each individual day in history. If you are creative and realistic, you can come up with a hook to tie in a special event to any given date.
A club dedicated to \”VIPs\” is a great way to promote long-term loyalty by enticing people to return through the extension of bonuses and discounts. The club itself will enable you to collect contact details and e-mail addresses which can really help you to establish a firm database and give you opportunities to communicate to build sales down the road.
Increase your level of physical activity. Take the stairs not the elevator, park far from the entrance or pick up on activities you enjoy such as hiking, biking or dancing.
Do not skip breakfast and eat small meals throughout the day. You are less likely to overeat if you take small meals.
Overeating and Emotional Eating
Okay, maybe your problem isn´t yo-yo dieting. It´s possible that your eating has become a habit such as eating junk food when you sit down in front of the TV.
Perhaps your are an emotional eater. When stress, you skip meals, when bored, you raid to refrigerator. Here are some tips to overcome emotional overeating.
Overcoming emotional or habitual eating
If food is feeding an impulsive need in your life, then it is time to examine what is causing it. Find substitutes to eating instead. For example, instead of celebrating your birthday with cake (childhood ritual), invite your friends to play miniature golf instead. Have healthy snacks such as an apple or carrot sticks on hand. You can grab them quickly when you are too stressed to find time to eat at work. Or you can just clear your head by taking a brisk walk during your lunch break.
Try to manage hunger by eating several small meals a day. Remember that if you go hungry, you will make poor choices or you will tend to overeat.
Do not eat to 100% fullness! Yes, you can train your body to be satisfied at 60 percent capacity. It is okay to leave food on your plate. You are not helping poverty ridden countries by cleaning your plate.
Be aware of what junk food can do to you, and get rid of them. Replace them with healthy choices such as whole-grain bread, fruits and vegetables.
It may sound corny, but try to do things to keep you focused on your goal. For instance, put a sign over your bed that says: The difference between fat and fit is I. Stick a sign on your dashboard that says: none of these foods taste as good as a size 8 (add a picture of a cheeseburger and fries).
In the end, it all boils down to staying on track. Do not fall off the wagon even if you overate once (or twice).
When you undergo the stress of physical exercise, your body needs to recuperate, because there are limits to how much stress your body can take before it breaks down and risk injury. Relax and get enough rest before you stress it out again. Get about 8-9 hours a day of sleep and wait about 24 hours between light training days or 48 hours between heavy training days.
Check inside your shoes and socks for objects that might hurt your feet
Make sure your shoes and socks are comfortable
Check your feet after you exercise
Notify your doctor immediately if you injure your feet.
Bio:
Jose L. Riesco is a restaurant marketing and consulting expert who has just published a book: Restaurant Marketing Strategies (available at Amazon.com and Barnes & Noble.com). His site Restaurant Marketing Strategies contains lots of free restaurant marketing information and ideas to help you improve your restaurant marketing.
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