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Innovation is a very important part of a business owner´s portfolio and those who are able to think as they go and are flexible normally do very well. Try to come up with an edge of some kind to establish an advantage over your business competitors and employ some specific restaurant tactics to help you.
Customized restaurant tactics are necessary because traditional promotions and advertising have limitations. Use these tactics if you are trying to get into a specific market. You might find that a nearby mall attracts a high proportion of school age visitors and in this case you could aim a promotion at the nearby high school specifically tailored to link the school with the mall.
Direct marketing should be used to supplement any bread-and-butter marketing operations that you have in place. Always remember that you should never classify your store as run-of-the-mill and should be prepared to use a variety of restaurant tactics to broadcast why you are different from the regular breed.
As direct marketing forms one of the primary restaurant tactics in your portfolio, imagine putting together a personalized letter and sending this out to strategic groups. Find out who are the recent arrivals to your area by getting in touch with your local post office for the information. Then send a mailer as a welcome letter enticing them to come in with a free appetizer.
Be careful when you are thinking about putting in place specially designed restaurant tactics and this will help you to ensure that you always have the edge on the competition. Do not broadcast the details of your programs until you are ready and then only communicate with those who need to know.
Sometimes you will come across it a period of sliding sales or know that you are approaching a traditionally quiet time. You will need to come up with some creative ideas to give your place a boost and invite people to come in. For example, you could send an invitation to visitors, including a key to a \”treasure trove,\” introducing an element of excitement and curiosity and prompting people to come in to find out what happens when they insert their key.
It is no good beginning a program of restaurant tactics unless you are sure that all of your staff are ready. Are all your front-of-house, waiter, and supervisor staff highly trained in people skills? The standards do need to be very high or direct marketing will not produce the results you need if you are driving traffic through an inefficient operation.
Research is very important and you should not be afraid to contact online resources and ask questions if you have marketing issues specific to your restaurant. Help is readily available.
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If your trainer does any of the following, find someone else fast!
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* Does not return your phone calls or e-mails
Bio:
Jose L. Riesco is a restaurant marketing and consulting expert who has just published a book: Restaurant Marketing Strategies (available at Amazon.com and Barnes & Noble.com). His site Restaurant Marketing Strategies contains lots of free restaurant marketing information and ideas to help you improve your restaurant marketing.
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