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As with any small business, you will need a combination of marketing, sales promotion and public relations to achieve long-term success. In a restaurant, customers are your cornerstone. In order to fill your tables frequently you will need to attract new customers and keep current ones loyal. Quality of food, atmosphere, value for money and friendly staff are important considerations.
An ideal way to boost your business and develop relationships with your customers is to put in place a restaurant newsletter. Compile it electronically and send as an e-mail or post on your restaurant website\’s homepage. You can print this out and mail it, give it to customers when they visit or any combination.
Style your restaurant newsletter appropriately to the image of your restaurant. A fine dining restaurant should be reflected in an upscale, sophisticated newsletter. A casual, family restaurant should be reflected with a friendly looking newsletter, written in an upbeat manner.
Don\’t forget that in any of your online materials or printed matter, you should include relevant information about your restaurant. You can place this as part of the title, in an information line at the bottom, or in a box off to the side. Important information will include the name and address of the restaurant, phone and fax numbers, its hours of operation, and of course the website and e-mail address.
When it comes to your restaurant newsletter, be customer focused and not self-promoting. For example, the customer will be very interested in any charitable events you are hosting, any monthly specials you are offering, a new seasonal menu, the new chef, stories behind your recipe of the month, any industry trends or features.
How often should you send out a restaurant newsletter? This is a good question, as if you overdo it the customers will view your communication as advertising, rather than information. If you only change menus seasonally and do not really hold any special events, then you can probably get away with a quarterly newsletter, otherwise many choose to send this out on a monthly basis.
Writing style is important when it comes to composing a restaurant newsletter. Put something together that customers can quickly read, with brief sentences and short articles. Place catchy headlines and dividers to separate your articles. Break up the text with whitespace, include a couple of small images — these can be of food, staff or something else appropriate — but do not clog up anybody\’s e-mail box
With any restaurant newsletter, be sure to provide links. If youre doing a printed publication, include the links so customers can visit when they have available computer access. And remember to include instructions on how to subscribe to your newsletter list, as well as a forward to a friend link. You might want to consider offering an incentive to new subscribers and to current subscribers for referrals. Encouraging feedback by asking a question or taking a poll is also a great feature to include in a newsletter.
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Perhaps your are an emotional eater. When stress, you skip meals, when bored, you raid to refrigerator. Here are some tips to overcome emotional overeating.
Overcoming emotional or habitual eating
If food is feeding an impulsive need in your life, then it is time to examine what is causing it. Find substitutes to eating instead. For example, instead of celebrating your birthday with cake (childhood ritual), invite your friends to play miniature golf instead. Have healthy snacks such as an apple or carrot sticks on hand. You can grab them quickly when you are too stressed to find time to eat at work. Or you can just clear your head by taking a brisk walk during your lunch break.
Try to manage hunger by eating several small meals a day. Remember that if you go hungry, you will make poor choices or you will tend to overeat.
Do not eat to 100% fullness! Yes, you can train your body to be satisfied at 60 percent capacity. It is okay to leave food on your plate. You are not helping poverty ridden countries by cleaning your plate.
Be aware of what junk food can do to you, and get rid of them. Replace them with healthy choices such as whole-grain bread, fruits and vegetables.
It may sound corny, but try to do things to keep you focused on your goal. For instance, put a sign over your bed that says: The difference between fat and fit is I. Stick a sign on your dashboard that says: none of these foods taste as good as a size 8 (add a picture of a cheeseburger and fries).
In the end, it all boils down to staying on track. Do not fall off the wagon even if you overate once (or twice).
When you undergo the stress of physical exercise, your body needs to recuperate, because there are limits to how much stress your body can take before it breaks down and risk injury. Relax and get enough rest before you stress it out again. Get about 8-9 hours a day of sleep and wait about 24 hours between light training days or 48 hours between heavy training days.
Check inside your shoes and socks for objects that might hurt your feet
Make sure your shoes and socks are comfortable
Check your feet after you exercise
Notify your doctor immediately if you injure your feet.
Bio:
Jose L. Riesco is a restaurant marketing and consulting expert who has just published a book: Restaurant Marketing Strategies (available at Amazon.com and Barnes & Noble.com). His site www.myrestaurantmarketing.com, contains lots of free restaurant marketing information and ideas to help you improve your restaurant marketing.
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