In her book, The Introvert Advantage, Marty Olsen Laney talks about the defining moment when she embraced the fact that she was an introvert. It came in the form of a statement, "Oh, there’s nothing wrong with me, I’m just an introvert!"
According to her research only 25% of people are introverted which leaves us the [...]
A consipiracy exists in the world of selling. A cold calling conspiracy.
What I’m talking about is the requirement by most sales organizations to make cold calls on your time and at your expense. They say that cold calls equal appointments equal sales, but that’s not true anymore. All sales managers are guilty [...]
We do not advocate cold calling in High Probability Selling.However, cold calling is necessary at times.
You do need prospective clients and customers: If you don’t havea customer list from which to solicit referrals, and you also lack an advertising/marketing budget, cold-calling to a highly targeted list is the fastest route to finding High Probability Prospects.
A [...]
Your sales structure for outbound calls can be summarised using the well know acronym AIDA (Attention, Interest, Desire, Action) we will explore at a high level what should be happening during a telemarketing call.
Open The Call Then Set Your Agenda
The opening minutes of any sales call are vital. You must remember that rapport is built [...]
Do you ever wake up on the wrong side of the bed? Does the rest of the day just follow suit? Have you ever thought that your attitude towards the day might just be coming back to you through misfortunes and bad things through out the day?
Well it happens and it is called KARMA.
KARMA is [...]
HEADSETS & TELEPHONES
The equipment your personnel use is important. Don’t let others tell you any different. Like the Sales Representative who looks forward to his or her new car every two years, so the telesales person deserves to enjoy good equipment. Good, practical equipment does make a difference. The Sales representative [...]
Everyone picks up the telephone to do business. Yet the word "telemarketing" has many negative connotations for people. However, telemarketing is merely a term for conducting business over the telephone. Whenever you pick up the phone at work to make or receive a call you are "a telemarketer". Over the years telemarketing has evolved [...]
More and more e-mails are arriving in my in-box from people who hate cold calling. Here’s what they’re saying:
? "Cold calling terrifies me."
? "The phone feels like a 10,000-pound weight."
? "Every time I have to make a cold call, I freeze up."
? "I feel like a fraud when I’m cold calling."
? "I can’t take the [...]
I got a confession to make! The little communication device usedto scare me to death!
I would pick ip up and dial a prospect and when the phone ringsmy heart would start pounding wishing that the recipient does, to pick the phone up. When the phone is picked, guess what?
My home business was rationalised [...]
I had to really look at things a little different when I started calling people. Now I am not a telemarketer. I call people only when they request it.
The problem is, they usually don’t remember filling out the form or they don’t remember why I am calling. Most of the time, I [...]