Pr
Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist’s side of the notebook.
When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to [...]
The Non-business Business
Think for a moment! If you were to do a business, profession or a job that you loved, something that was a passion, you considered worth doing, one that gave you joy; would you ever think early retirement or rush home early from work? ‘Doubtful’ is a certainty, to say the least!
A few years ago, [...]
Managers and PR: One Thing Is Clear
As a business, non-profit or association manager, you have a clear choice when you set up your public relations. Arrange your resources to generate a variety of product and service plugs on radio, and in newspapers and in magazines. Or, use a broader, more comprehensive and workable public relations blueprint [...]
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
In so doing, managers employ their public relationsresources to do something positive about the behaviors of those important external audiences [...]
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clar
PR? Why?
Well, for starters, because good public relations can alterindividual perception and lead to changed behaviors amongyour key outside audiences. And that can help business, non-profit and association managers like you achieve yourmanagerial objectives.
But remember to let the PR tacticians handle the specialevents, brochures and press releases. As a professional manager with public relations reporting to [...]
Dont Expect to Bump Oprah From A Magazine Cover
"I want a pony, a tree house and the fastest bike in the world."
"I want the G.I. Joe with the parachute and camouflage Jeep."
Those wants from when we were children haven’t changed much now that we have traded in our play clothes for suits and ties. When I sit down with clients, I always [...]
How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph
How to write a press release is a major challenge facing both experienced and aspiring PR professionals.
Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph.
“If it bleeds it leads” is a famous saying amongst news editors on why certain stories are on page one [...]
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.
Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained [...]
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
You’ll get both using this strategic approach to public relations which means your chances of achieving [...]
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