Branding
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized [...]
Importance of Branding – Whats in a Name?
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would [...]
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If not you should be. Don’t wait until you are in crisis mode when you are losing your job or your business before you think “what about me?”
Here are a few points to consider.
No one is indispensable. What’s your best option to make yourself essential? What [...]
Brand Equity – Brand Identity Guru
7 Qualities Of A Strong Brand:
1. Commands premium pricing while retaining loyalty
2. Shortens the sales cycle
3. Deflects competition
4. Resists commoditization
5. Establishes top of mind awareness (mindshare)
6. Generates referral "word of mouth" momentum
7. Meets and exceeds shareholder expectations
If you are lacking some of these qualities read on to learn how you can strengthen your brand!
Putting Your Message In Motion?
” Persuasion is the centerpiece [...]
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid [...]
Your Business Logo and Color Scheme
My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop [...]
Brand Your Name!
Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let’s examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!
Promptly upon receiving my layoff [...]
Notable News – The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?
If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it’s true…they can “do branding”.
Let’s take a look at one of the world’s best-branded companies, McDonalds. You [...]
Build Brand Identity Through Product Branding
Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P’s of Branding that I have developed, PRODUCT ? PLACEMENT ? PROMOTION ? PEOPLE. These 4 P’s will enable you to [...]
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure each and every brand contact sends the right message?
Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks perfect and enhances the overall effect of the building.
In the audiobook, "Sound Advice on Brand [...]
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