Book marketing is something that many authors just do not get. Others, the rich ones, know that being an author is more than putting words on paper in an organized manner. Being an author is about selling books too. If you do not sell books, then being an author becomes nothing more [...]
This is not something most authors think of but it is true. Most authors make money because they expand their portfolio of products. They do not just write one book, they create an empire of information. Let us take a look at two very different examples.
JK Rowling is quite possibly [...]
There are many strategies to writing a book. You can sit down at your desk and just begin writing. This works well for very few people because at some point in the writing process – you could be halfway through the book before this happens – you are going to hit a roadblock [...]
Everyone agrees every writer needs an author website that reflects their brand, But, if you want to encourage people to buy books, you also need to have a presence on social media sites, so your book can stand out in today´s crowded book market.
When you join a site, don’t go hog wild sending out [...]
Self publishing has both a long standing history, even Edgar Allen Poe self published. Technology today makes self publishing quick, easy, and as expensive or inexpensive as you want to make it. Best of all, consumers do not care who published you; all they care about is whether your information holds value and benefit for [...]
Remember that the miracle of cloning sheep has its drawbacks. The main one–dying young.
Don’t let your business die young by following the herd. Instead, think of the natural ways you like to market.
Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a [...]
Tomorrow night is my first Local Writers Fair. I’ve been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It’s been advertised heavily and the excitement has been building for weeks.
Just for [...]
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can’t afford a booth or table, rent a space on someone else’s table and volunteer to be back for their book. In fact, rent a corner at various different tables in [...]
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
You may choose the traditional route–to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing. Will you be successful in this [...]
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.
Confirm arrangements. [...]