The packaging is now designed to accommodate this well-established attribute. Heinz changed the orientation of the bottle such that it is stored upside down. Still rich and thick, but now-no waiting.
We also learn from Heinz that we must establish a leadership role in our field. A simple way to brand yourself, whether you are an entrepreneur or an employee looking to rise above the fray, is to establish a leadership role in your field; gain visibility for the leadership role; and be consistent in your approach to the marketplace.
Leadership
Visibility
Volunteer to provide sales training for new recruits or under-performers within the organization.
Marva Goldsmith is a certified image professional and brand coach. She addresses the image and brand management challenges of her clients through workshops, workbooks, consulting and coaching. www.urbanbuzzblog.com
personal branding, career development, professional development, training, human resources
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