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Small Business

6 Ways Small Businesses Can Survive In A Crazy Economy

By Rebecca ⋅ September 16, 2008 ⋅ Email This Post ⋅ Print This Post Print This Post ⋅
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Contrary to , small businesses can survive a crazy economy by taking some proactive steps.

  • Provide spectacular — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.

  • Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
  • Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
  • Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
  • Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
  • Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.
    Denise O’Berry helps owners take action to grow their business. To find out more, visit http://www.deniseoberry.com

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