The greatest articles should have some eye-opener in it, some possible life-alerting message, a profound paradigm shift. Of course I´m being a bit sarcastic but I am also making a point.
I am going to reveal with you the most profound discovery I have had that has my business to where I sought it to be in the shortest period of time possible. This advice will yield huge profits for those commercial investors that really use it and implement it. Here is the thing too. It doesn’t matter where your market is, what kind of market you work with, what kind of property you may specialize in or who your tenants are. Whether you work mostly corporate commercial real estate or apartments – Doesn´t matter. Here it is:
YOU ARE NOT IN THE COMMERCIAL REAL ESTATE INVESTMENT BUSINESS – YOU ARE IN THE MARKETING OF YOUR COMMERCIAL REAL ESTATE INVESTMENT BUSINESS…
Stop immediately and really consider about what you have just read. As a matter of fact please study it again so you can really understand what I am telling you here.
Why is this the case? Why am I telling you that you are not in the commercial real estate investment business?
Here is why: you might be the best negotiator, the best financial analyst of commercial real estate, the greatest manager, have the greatest sales personality BUT – If you cannot get qualified tenant prospects in your door, prospects to telephone you and want to do business with you in the first place, NONE OF THIS DOES YOU ANY GOOD!!
So you see – the goal is to get business through the door in the first place because without a continuous stream of business calling you, wanting to do business with you — your commercial real estate investment business will fail.
So, from this day forward your mindset needs to change to one of a marketer of your services vs. a doer of your services.
Don’t worry, I can hear your skepticism already.
Yes – you do carry out real estate transactions, call tenant prospects, market your properties for lease through whatever media, etc. I know that you do this. Don’t get caught up in that part of it though. I know all of those things are significant for your business.
But, Do Not skip over this.
Do not get confused that opening your mail and typing letters on your computer vs. developing systems that lead to tenants in the door are of the same degree of value for your business. They are not. Those that get this confused are losing money. A lot of cash.
When you take on this “marketing your services attitude” you will detect all kinds of things happening as well as more investment dollars and more market share coming your way. Additional opportunities, more free time.
Sounds strange doesn´t it? Believe me, it´s not.
So, in summary, your goal is to go to work on getting as many qualified clients and tenants to come through your door, to call you, and want to do business with you in the first place. This is where we begin, but how do we get the phone to dependably ring with qualified customers and tenants? We’ll talk about that in my next article…
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Article Source: U Publish Articles
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