Debbi Fields wanted to have control of her life so as a young mother and withit.no business experience, she opened a cookie shop in Palo Alto, California back in 1977. The advice she was given was are you crazy? She was told that no business could make it by selling cookies alone. With the humble starting of her first store that launched her into being the worldwide celebrity of cookies and made her company the main chain of baked goods and cookie stores.
Debbi Fields wanted to have control of her life so as a young mother and no business experience, she opened a cookie shop in Palo Alto, California back in 1977. The advice she was given was are you crazy? She was told that no business could make it by selling cookies alone. With the humble starting of her first store that launched her into being the worldwide celebrity of cookies and made her company the main chain of baked goods and cookie stores.
Debbi knew that to be successful she needed more than great tasting cookies. To achieve big growth she needed to franchise her cookies. She insisted on uncompromising quality, from the ingredients to the best customer service. Also she wanted her customers to have a superior experience each and every time they ate one of her cookies. Now after 30 years Mrs. Fields still makes sure each customer gets exceptional quality with every delicious bite they take.
TARGET: Vice President Sales
Additional tactics can be added, but here are a few to get started:
Leadership
Distinguish yourself in the top tier of sales producers within your organization or industry
Robert Varnum is the owner of Anne’s Market Place.
cookie-gifts, francchise, bite-size-cookies, ever-popular-cookies
Loading...