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Marketing

Marketing as a Spiritual Practice II: Unearthing Your Potential

By Mary ⋅ October 23, 2008 ⋅ Email This Post ⋅ Print This Post Print This Post ⋅
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Marketing as we know it is over. Done. Finito.
People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach ? and it works far better than traditional, expensive, gimmick-driven marketing.
We call this method "Marketing as a Spiritual Practice." Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There are countless "monsters" (or at the very least, struggles) at every juncture. We learn our lessons through trying and failing. And despair, it seems, is always just around the corner. But this process teaches us invaluable lessons:
Experiencing success and failure shows that you are really trying. True, you’ll have periods of denial, followed by frustration, and anger. But these will eventually be followed by enlightenment and elation.
Marketing really is much more than a task to achieve . It’s about unearthing potential-in your business, in the leaders of your company, and in the kinds of clients you attract. And when you learn to market as a spiritual practice, the sense that marketing is a "chore" will vanish. Instead, the process becomes meaningful, so you’ll value and enjoy it.
Once you break from ho-hum marketing and learn to put your deeper beliefs "out to the universe" (think: "a broader level of promotion"), a remarkable thing will happen: You will attract those who really need and appreciate the products or services your company provides. It’s an incredibly simple concept. [Then again, Buddhists say their methods are simple, yet it takes decades for their monks to master them.]
Rules for Marketing as a Spiritual Practice
If the following rules for this new marketing paradigm sound "New Age," read between the lines of any enormous story (even Donald Trump) and you’ll find similar guidelines (OK, so maybe #4 would be a major stretch for The Donald!).

  • Whatever you put out to the universe, you will get back.
  • Use intuition, willingness, clarity, and truth in your messages.
  • Let your vision, beliefs, and values guide all decisions for the greater purpose of your work.
  • Address problems with a willingness to learn, open-mindedness, and most important ? with compassion.
  • Continue to grow, take calculated risks, believe your clients, have faith in yourself and your business ? and take action to gain success!
    Listen to Your Intuition
    When you are ready to refocus your marketing, there are practices you can begin right away. First, consider that when you do not listen to your intuition, things often go very, very wrong. Consider these examples:
    Case Studies: FedEx and Starbucks
    Let’s start with understanding the value of intuition. Like these founders, you must continually practice "trusting your gut" to make appropriate marketing decisions.
    Based on his intuition of the market demand and potential for a guaranteed overnight delivery service, Fred Smith wrote a paper for his college professor. Said professor was not encouraging in the slightest. But Smith still followed his gut instinct, did his research and preparation, and developed solid marketing. As a result, his company, FedEx, is one of the world’s biggest .
    A similar intuition struck Howard Schultz. While in a caf

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