My wife and I took a drive to the other end of town yesterday. We had heard that a new mall opened and we wanted to take a look for ourselves. We live opposite an established downtown mall which we frequent for all our needs so we felt guilty at even looking another mall. It was an eye-opener.
Mall design keeps moving
Mall design is continually on the move as marketing and shopping psychology reports roll in and every new mall make last year´s or last month´s look old-fashioned. Just the drive down into the underground parking level was an experience. The concrete floor has been painted in bright shiny colors with the parking and no-parking slots clearly marked. The slots are wide and the aisles are wide. There are speed bumps in the aisles to dampen the speed merchants. We even found a space near the escalators.
Where´s the supermarket?
The lower shopping level was teeming with children on their last week of vacation, the shops were busy and generally the place was humming. “I need something at the supermarket,” said my wife and we looked for one. Not one in sight, almost unheard of for a modern shopping mall. “The supermarket is the magnet used to pull the people through and past all the other stores,” I remembered from the old days.
A supermarket eatery
We found it outside, completely detached from the mall. And what a supermarket! Called simply Eden, it specializes in everything organic, meaning that everything is expensive. We bought the one item we wanted and then spied the eatery as we were walking out. We stopped and looked at the menu. 7 or 8 different kings of soups and a variety of light foods and salads. We sat down at the counter and ordered a soup for each of us. It was delicious and very, very reasonable. While we ate I looked around me. Everywhere were older employees, each with a young trainee in tow, being shown and taught the ropes in this or that department.
The new staff
New supermarket means new staff, right? This pace was crowded out with green-shirted staff members, rushing around, helping customers, moving goods, packing shelves. Many of the youngsters were probably recent school leavers on their first jobs. Many of the veteran staff teachers looked well into retirement age. A great mix, I thought to myself and how lucky for both ages that a new mall and a new supermarket have come on stream at this tough time in the economy. How lucky that all ages are respectably employed. Whatever anyone says, employment is healthy. Employment brings money and money brings more money. It´s good for everyone.
Keeping it going
What´s needed now is the customer base to keep the mall profitable and to keep all the satellite stores and the supermarket afloat. Times are changing and this is a time for great optimism. This mall and the supermarket will be future winners.
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