Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on Pay-per-click (PPC)banner advertisements, ezline ads, and other online mediabut do not know which ads have brought them the greatestsuccess.
You know that you should be tracking all of your online adbuys, but are you? Do you understand your numbers and whatyou should do with them? Are you refining your email and onlinemarketing efforts accordingly?
It is important to track all of your online advertisement,even if your ad provider is showing you your results. You need to employ your own tracking to double-check.
Types of online marketing avenues that you should be monitoring:
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