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Whether it´s the economic climate, competition, location, or time of year, the issue of restaurant traffic is something that restaurant owners have to be constantly mindful of in order to be successful. As with many restaurants, business is good during popular times, but greater effort is needed to fill tables during off times. That´s when it´s time to put some creative marketing efforts into place, like promotions and specials.
A marketing analysis is a key component to improving restaurant traffic. It will help you determine what needs to be done to bring diners to your restaurant. As an example, to increase business during weekday lunch hours, you would need to analyze the needs of business customers in your area. Look at the current lunch offerings in the surrounding area, see what your competition is doing and come up with ideas that your restaurant can do to fill a void that others aren´t providing.
Any restaurant marketing plan needs to include a wide-ranging strategy for boosting restaurant traffic during peak and off peak hours. Action goals should be defined by such factors as location, competition and dining preferences of customers. After implementing your plan, be sure to review it periodically and revise it according to what´s working and what´s not effective.
Restaurant traffic can be improved with promotions. During off peak hours, consider offering an incentive, such as a percentage off the bill or a reduced price offer. Distribute promotional flyers within a 15-mile radius of your restaurant to get the word out. Another popular promotion used by many restaurants is an early bird special. Use your website, emails, flyers and targeted advertising to market your promotions.
With so many people using the Internet to find a place to eat, your website, email and a presence on social media sites are essential vehicles for increasing business. Another great way to enhance restaurant traffic is to use Twitter to send a real time message about promotions and specials currently being featured in your restaurant.
Restaurant traffic can be enhanced through smart advertising strategies. Consider direct mail and coupons as long as they are trackable and targeted to your market or demographic.
Increasing restaurant traffic doesn´t have to be expensive. In fact, there are a number of free and effective solutions. For example, use your website to request customers´ emails and send information about promotions, events and special offerings. Starting a customer loyalty program or establishing a referral program with a complementing business are other inexpensive ways to attract new clientele.
Many dining establishments enhance restaurant traffic by adding convenient features, like take out, an express service with pickup at the door and delivery. While these services don´t directly fill the seats in your restaurant, if the quality of the food and service is good, these customers are more likely to dine in the restaurant when they can. In addition, word of mouth from those who use your take out services will eventually bring more business into the restaurant.
Most of us in business have attempted other ways to make money in the past and have failed. This is a great thing not because the previous attempts were failures, they weren\’t. Or that we think we could not succeed, we don\’t. Each attempt was a learning experience for us. Learn from your mistakes, learn from our mistakes.
Do whatever is in your power to develop your positive virtues. Your business depends on it. If you do, you will make a serious impact in this business!
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Live for Success, Stand for Something & Believe JR Edmonson
Bio:
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
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