Online marketing for business purposes is an important part of any successful business’s ability to expand and grow. List building, together with email marketing, form two fundamental basics of any online marketing strategy. List building comprises of assembling a database of all of the traffic to your website, this so called traffic being the number of visitors that have landed on your website and who have made a purchase or are still yet to.
List building is very important because in essence, the names and email addresses that populate this list are all potential customers who were interested enough in your products or services to take the time out to actually visit your site. They may need only a small push in the right direction to make a sale.
Since the visitors to your site are the most likely to purchase your products or services, it is just a matter of appealing to them by building trust and loyalty. Sometimes, this can be accomplished through repetitive, yet informative email promotions that are not invasive.
Statistics show that over 60% of online shoppers open up a shopping cart but then do not complete the process. In many instances this comes down to whether or not they feel comfortable both with the site and with giving their credit card details out over the internet connection. So this is an area that website owners need to review to see if there are new ways that they can instill trust in their clients who may then complete more purchases.
Bear in mind that the email addresses on the list that you build are your most likely potential for new sales. They have already visited your site and registered their interest and the next promotion you push their way may be sufficient to trigger that order. The one thing that you must be careful of however, is to ensure that any promotional data you send to them is both interesting and informative, else they may tire very quickly and delete themselves from your mailing list. Once lost a potential client in unlikely to return.
The best source of information as to how well your website is perceived, are your visitors themselves. A short survey, or a comments box could help to gather invaluable data about their shopping experience and how they feel it could be improved. Including links to return to your site, contact telephone and fax numbers, and your business address will all help to make the client feel you are “bona fide” and will help to nurture trust.
The other thing to remember is that your website needs to grab their attention within the first few seconds they view it. This is a good time to try to get very basic information to start your list building. Once you have an email address, you can start sending periodic email promotions, and as the potential customer gets to know more about your products and services, they are more likely to purchase.
There are several ways that you can engage your visitors. You can include video presentations, special offers and incentives to buy now or later by offering coupons or discount vouchers, and even free samples.
The thing to keep in mind is that your website is the storefront for your online business and you have to get the customer to come into the store before you have a chance to sell them anything. Just like window shoppers, they will often come back at a later time to make an actual purchase. The key is to use list building and email promotions to win them over as a repeat customer and keep your name in front of them from time to time.
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