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A combination of sales, promotion, marketing and public relations are required to achieve long-term success with any small business. As far as a restaurant is concerned, in order to fill your tables frequently you will need to make sure that your current customers return, and that you can attract new ones. Customers are the cornerstone of your business. Make sure that your atmosphere, value for money, quality of food and highly trained, attentive staff are ready.
An ideal way to boost your business and develop relationships with your customers is to put in place a restaurant newsletter. Compile it electronically and send as an e-mail or post on your restaurant website\’s homepage. You can print this out and mail it, give it to customers when they visit or any combination.
Style your restaurant newsletter appropriately to the image of your restaurant. A fine dining restaurant should be reflected in an upscale, sophisticated newsletter. A casual, family restaurant should be reflected with a friendly looking newsletter, written in an upbeat manner.
In any type of printed or online materials about your restaurant, relevant information should be provided somewhere, whether in a box off to the side, as part of the title box, or as an informational line at the bottom. Pertinent information includes name of restaurant, street address, phone and fax numbers, hours of operation, website address and email address.
The content of your restaurant newsletter should be less self promoting and more customer-focused. Inform customers about specials of the month, charitable events you are hosting, the new seasonal menu, changes in chefs, a story behind a recipe, new features in the restaurant and industry trends.
Much has been written about the correct frequency for a restaurant newsletter. Do not overdo the communication as customers will view it as advertising rather than important information. Monthly is probably best, but if you only change your menu seasonally and don\’t really hold any fundraisers and special events, then quarterly might work for you.
Design your restaurant newsletters so that they can be easily read by your customers. Short articles with brief sentences, catchy headlines and appropriate use of white space. Put in a couple of small images, which could be of staff, food or something else appropriate, but be careful not to clog up their mailbox.
In your restaurant newsletter, make sure that you put links within. In a printed publication, the customer should be prompted to visit your website when they have computer access. Its very important that you encourage people to subscribe to your newsletter list, so put instructions there as well, together with a forward to friend link. For new subscribers, you should offer incentives and give rewards for referrals. Feedback should be requested and polls are great features to include within your newsletter.
Most of us in business have attempted other ways to make money in the past and have failed. This is a great thing not because the previous attempts were failures, they weren\’t. Or that we think we could not succeed, we don\’t. Each attempt was a learning experience for us. Learn from your mistakes, learn from our mistakes.
Do whatever is in your power to develop your positive virtues. Your business depends on it. When you do, you can expect to make a serious impact in this business!
Mining companies must do lots of drilling and surveying before actually bringing a mine online. This takes precious time and resources. Using paper money as currency is a historically recent thing. There have been hundreds of fiat paper currencies in history and all of them have failed.
A dollar bill is nothing more than a piece of paper with ink stamped on it. That´s it. It would be the same thing if someone gave you a sheet of writing paper to mow their lawn. There is no difference between the two. The two are paper.
Gold is in the midst of a 20 year bull market, and there is no near term end in sight. The gold price has recently hit an all time peak of $1,100/ounce. People turn to gold in times of economic crises and inflation. Why? Because gold is a safe haven asset and cannot be inflated. Inflated currency, what is that?
Pretend you are inflating a balloon. The balloon gets so big that it sometimes bursts. Our government is inflating our dollars in much the same way. Our government is putting massive amounts of money into circulation. When you have more and more dollars chasing the same level of goods, you have inflation.
If you print more money then you have inflation, but inflation does not mean higher prices. Higher prices are the result of inflating the money supply. Basically, you should be diversifying out of dollars as soon as possible.
God bless.
Bio:
Jose L Riesco brought top proven marketing practices to the restaurant industry, making a unique contribution to this business by creating a unique client-focused Strategy. You can find more by visiting his web site: Restaurant Marketing Strategies
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