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Terri

Terri has written 358 posts for Select Articles
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Reach vs. Frequency: Touch 100 Once or 25 Four Times?

By Terri ⋅ December 30, 2008 ⋅ Post a comment

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
Reach is the number of people you touch with your marketing message or the number of people that are exposed to your [...]

Advertising Agency In Boston: Tips and Tricks

By Terri ⋅ December 30, 2008 ⋅ Post a comment

The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, [...]

The Ultimate, ?Must-Have? Home-Based Business for YOU

By Terri ⋅ December 28, 2008 ⋅ Post a comment

The Ultimate, "Must-Have" Home-Based Business for YOU aUnderemployed, Unemployed, or Industrial Age Individual
Allow me to educate you on the issue of job security andpaint you a picture of what the aftermath can be if youremain comfortable at your regular job. Job security is anold-fashioned term that claims the longer an employeeworked for a particular company, [...]

Business Cards: Why Waste Valuable Space?

By Terri ⋅ December 28, 2008 ⋅ Post a comment

So many business people neglect this valuable asset that may be used for a multitude of messages.
Don’t fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Remember it is your card, why not put it to good use?Here are just [...]

CD Business Cards- Why Use Them?

By Terri ⋅ December 26, 2008 ⋅ Post a comment

CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.
The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.
How ever this is where [...]

Media Savvy – How To Lead, Persuade And Influence

By Terri ⋅ December 24, 2008 ⋅ Post a comment

The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. In an age of convergence in the media and increased scepticism over traditional communication methods, a new breed of managers and leaders is emerging [...]

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

By Terri ⋅ December 23, 2008 ⋅ Post a comment

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
There are very few nonprofit organizations that couldn’t benefit from an effective, and ongoing direct mail solicitation program. [...]

Understanding Internet Banner Advertising

By Terri ⋅ December 23, 2008 ⋅ Post a comment

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.
This article assumes that the reader knows what a banner ad looks like, but do you know how they [...]

3 Simple But Powerful Off-Line Advertising Strategies

By Terri ⋅ December 23, 2008 ⋅ Post a comment

There are several ways to advertise and get the word out about your business online and the best of them include f-ree search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.
But one advertising method that’s neglected [...]

The Power of…

By Terri ⋅ December 20, 2008 ⋅ Post a comment

You certainly must know that Many Big Marketers consider COPYWRITING to be the most important skill you need to be earning online.
There’s a lot of good copywriting around. But even in good copywriting there are some manerism that in my opinion don’t help to achieve the desired result. No doubt the most over-used in copywriting [...]

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