Mike
10 Incredible Ways To Sell Your Products Now
1. Make your reader visualize they have already bought your product in your ad.
Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.
2. Turn your ad into an article.
It could be a story, or how-to article. This will lead them into your ad without [...]
Create A Killer Product by Writing Your Sales Letter First!
You may not realize this, but when if you are in the early planning stages of developing a product, the best thing you can do is STOP and write the sales letter first!
“But wait a minute (you might be thinking)… this sounds totally ‘Bass Ackwards’ doesn’t it?” It sure does but it REALLY works [...]
Cracking The Billable Hours Ceiling
How many of you made as much money as you wanted to last year? Don’t be shy; raise your hands. Hmm, I don’t see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?
While you could certainly name the economy or inadequate marketing as [...]
Listen! How to Sell More by Listening More!
In my opinion, one of the biggest skills of being able to sell well is developing your listening skills. Most sales companies and sales people talk about being consultative but they don’t really know what consulting is! No-one can consult if they cannot listen first. You cannot sit around a table with your fellow sales [...]
The Art Of Cold Calling
I know, don’t groan. You have to do them if you want to get properties and make money. Believe me, I used to hate cold calling. For those of you that have read our book, “Who Makes It Happen: Back On The Road To Success With Creative Real Estate”, remember it used to take me [...]
Your Clients Buying What Youre Selling
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she’d run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to [...]
Selling Against Goliath
Selling Against Goliath?
How to Take on the Big Guys and Win
By Dave Stein, Author of How Winners Sell
If you sell for a smaller company that competes against the big guys, the age-old story of David and Goliath might come to mind. In this story, the giant, Goliath, was beaten in a fight by the [...]
Gatekeepers
When I ask salespeople to define what a gatekeeper is, I generally hear: "Someone who keeps out people who will waste the boss’s time."
But gates are two-sided – they open as well as close: a gatekeeper’s job is actually to make sure the boss gets to spend his/her time efficiently.
I’ve probably gotten approximately $500,000 [...]
Warming Up To Cold Calls
Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you’re not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves them paralyzed with anxiety. Believe me I was [...]
Hate Follow-Up Phone Calls To Hot Prospects Who Won?t Call You Back? Stop Calling!
We all learned in Sales 101 we must follow up with our prospects until they buy. Unfortunately, while we’re busy trying to make all these follow-ups, some very fine prospects who are ready to buy now are flying under our radar.
The trick in sales is to talk to buyers. Rather than responding, "Duh!", professional [...]
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