Mike
How to Make Sure You Sell More!
Make sure you target women. It’s true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U.S. That’s not a market segment you can [...]
An Introduction to B2B Lead Generation
It is important that organizations find other companies to do business with. Business-to-business sales, abbreviated as B2B sales, are vital to many companies’ profit margins and to their standing within their industry.
There are many examples of the importance of good business-to-business lead generation. Many manufacturing businesses need companies to supply them with a [...]
Persuading Learners to Buy: 7 Groups
There are seven major reasons why adults continue their pursuit to learn. Each of the reasons play into the way you want to present your sales information. Studies completed by the United States Department of Education (USDOE), Commission on Nontraditional Study and surveys conducted by the National Center for Education Statistics (NCES) show [...]
Get The Help You Need With Fund Raising Ideas
There are many fund raising ideas on the market today for anyone that is looking for them. Fund raising ideas are easy to come up with and are very successful in some cases. Before you start on fund raising there are a few things to do to make it as good as it can be, [...]
Closing Sales Is Not A Problem, It?s A Process
In my opinion, the most overrated topic in sales training is the subject of closing. In year’s past, it seems the object of most sales training courses was to fill the heads of participants with as many closing techniques as possible. The logic was simple, if the "Ben Franklin" close didn’t work, you could rummage [...]
Going Global: Communication Across Mental Boundaries
A completed communication consists of a sender and a receiver. If there is just a sender – like in a pitch, or a lecture, or a commercial, or advertisement, or even a newsletter – it’s not a communication, but an assertion, or a monologue, or an opinion.
Sometimes, when we have something we passionately want to [...]
Youve Got a Great Business, but Nobody Cares!
I would like to share a disturbing little secret with you. Almost 70% of the people you do face-to-face business, with will never speak to you again!
It’s not that they didn’t like you or get value from your services, but they just don’t care. They have other things on their minds. The kids need new [...]
How To Get Rich Giving Away Something Free
The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple – a sticker with a happy face, a pen with a logo, or some other intriguing item.
This marketing approach is [...]
Tips for Increasing Your Profits with Gift Certificates
Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as gifts, but are hesitant to choose a specific item for someone.
I’m a jewelry artist, and when I realized I was losing sales to these potential customers, I started offering [...]
7 Ways to Stop Selling & Start Building Relationships
Sometimes we can all use a friendly reminder to keep us from backsliding into old ways of thinking about selling that lead us down the wrong path with potential clients.
I was inspired to write this article after a few coaching sessions with a client named Michael, who sells a technology solution. Michael had [...]
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