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Marketing: Are You Focused?
In early 1992, President George H.W. Bush was riding high. He was sitting on an almost unprecedented 80% approval rating following the first Gulf War. Conventional wisdom pegged him as a shoe-in for a second term.
Arkansas Governor Bill Clinton faced an uphill battle. He was largely unknown at the start of 1992, facing a very [...]
Uncover Your Hidden Markets
Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs of prospects in these hidden market segments.
1. How to Find Your Hidden Markets
Start by evaluating your existing customers. Look for groups of [...]
Mortgage Marketing – How to Earn More Business From Realtors
Is your marketing strategy getting the results you desire?
Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it’s effective?
Being effective first means understanding how marketing to real estate agents works. Otherwise, you’re practicing the definition of insanity [...]
11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!
Whatever business you are in, either online or offline, you’ve got to constantly generate business/product ideas.
If you’ve ever wondered how on earth those big corporations and companies generate wonderful and irresistible products plus powerful and revolutionary ideas, here are the 11 basic principle behind it all and the greatest of news is that it can [...]
Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers
Most businesses target only people “ready-to-buy”. These hot prospects are “Now Buyers” because they’ve been inching closer to a decision for some period of time. They’re just about ready to spend cash. Advertisers target “Now Buyers” because the pressure is on to make sales immediately. And, they know these prospects are [...]
Turbo-Charge Your Viral Marketing- Five Easy Ways
The world of marketing has changed. With increasingly better educated and more skeptical consumers, marketing methods must be increasingly accountable.
Questions being asked by CEOs and business owners from the largest companies through to the smallest solo operators include:
Make Your Mailing a Home Run, Not a Strike Out!
You can use great design and copy to get a better response.
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you [...]
Using Flyers In Your Business
If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas.
Our lease purchasing students learn very quickly the importance of using flyers. Flyers, however, are not exclusive to lease purchasing. They [...]
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret that can ignite your sales.
1. Consulting-Give your customers advice on topicsrelated to your product or service. You can consultvia e-mail, message board or chat room.
2. e-Book-Compile related product information orinstructions into an ebook. You could publish it intext, pdf, html or exe format.
3. Customer’s Only [...]
A Forgotten Marketing Tool ? The Postcard
The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.
When used correctly a post card can become very powerful marketing tool. Be sure the front [...]
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