Mary
Notable News – Its Not About You!
You enjoy what you do. In fact, you love your product and want to tell everyone about it.
Knowing Your Customer Is The Key
Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of [...]
Be Prepared for Marketing
For most businesses, making a sale is all important. However, despite the amount of effort and attention given to getting sales, there is often no attention given to developing and effectively implementing a systematic marketing process. There are many things that can go wrong between the point of the customer first developing an [...]
Every Days a Holiday!
You probably know that February 2nd is Groundhog Day. But did you know that it is also Kiwi Fruit Day, Laugh and Grow Rich Day, and Bonza Bottler Day(tm)? Each of these holidays was created by someone who wanted to commemorate or promote something. FYI-Bonza Bottler Day occurs each month when the number of the [...]
How To Make More Money
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don’t talk about it on the street and employees often overlook it. Even though this crime is rampant among [...]
Identify The Ideal Target Audience With These 5 Tips
Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone – and very often their product or service CAN help a variety of people.
It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell [...]
Who Is Your Market and Where Are They?
An important part of planning your business is to know who will use your products/services.
The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.
Please don’t spend advertising dollars [...]
You?re In Charge. Now What?
For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can’t wait to implement, create change, and leave your [...]
Marketing Gurus : Do You Need One?
Its become fashionable to bash marketing “gurus” nowadays.
There are some for whom the prospect of even looking at someone as a “guru” is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.
Then there are those who try to score points by “proving” gurus wrong. They think they have achieved a new [...]
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling – Part 5
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling – Part 5
Let’s continue to discuss the various marketing principles that are involved in “popcorn marketing”:
6. Exclusivity
During the few hours that you’re in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually [...]
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