Mark
Six Tips for Nonprofit E-mail Success
An opt-in e-newsletter is one of the most effective marketing tools you can use because it is fast, personal, and inexpensive. Many small businesses are using e-mail newsletters to introduce themselves to new customers and to communicate with existing ones. By sending useful information on a regular basis, you maintain continuous contact without [...]
How To Avoid Having Filters Eat Your Emails
You’ve probably read 1000 times that “the money’s in the list.” If you’re an Internet or email marketer, that’s only partly true. The truth is that the money is in properly written emails, that get delivered to your list members. That last part is what most online marketers are missing!
An article in the June 2004 [...]
An Aspirin or an Autoresponder!
Tired of silly old email enquiries? Say hello to autoresponders!
If there’s one thing that drives us all crazy, it’s not having enough hours in the day. You need hours to work out your internet marketing, your sales, your budgets, follow up on invoices and god knows what else. What you’re reaching for is an aspirin. [...]
Its In The List! Thats Where It Is!
Have you noticed the marketing frenzy? Have you felt thegrowing pains? Everyone who has an online business seems tobe getting in the marketing fray, making it a busy and verycompetitive field. If you’re one of them, you’re probablyon a whirlwind ride. Marketers are looking high and low forthe most profitable ways to spend their hard [...]
Are Your Subscribers Receiving Your Newsletter?
In my e-mail one day, I received the following message:”Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.”
The attachment was from my mailing list program. It wasinforming my dear subscriber that since her mail keptbouncing, “I`m not going [...]
What Is An Email Signature And What Do I Do With It?
You hear it all the time… email signature, sig file, signature box, etc.
What Is A Signature?
A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering.
You can think of your signature as passive advertising. It follows you wherever [...]
How To Create An Irresistible Subject Line For Your Next E-mail Promotion
As I logged into my e-mail account, I clicked on the Bulk folder to check the latest newsletters. Most of the newsletters and mailing lists that I’m subscribing to, arrive in my Bulk folder.
I glanced curiously through the 25 new messages displayed on the first page. There were only 3 e-mails that pulled my attention [...]
The Power of a Referral Script
The key to the success of e-commerce is in the combination of the power of viral marketing, permission marketing and one to one marketing.
Have you ever heard of Amazon.com, Bluemountain Cards, or Hotmail? Of course you have! Why? Because the all use varying degrees of the above mentioned marketing techniques. In particular, they use viral [...]
Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!
No doubt one of the overriding concerns you have is getting good, targeted traffic to your site. Heck, even the “gurus” can’t get too much good traffic. The key is not just getting traffic, but targeted traffic. You want visitors to your site who are hungry for what you have to offer. Weather it is [...]
Seven Ways to Dramatically Increase Your Email Marketing Profitability
1. The Power of Seven
When choosing a price point for your product, studies have shown that prices ending with a number 7 (specifically in the dollar amount) sell more. In other words, set your price at $27.95, $47.95, $87.95 etc. Want evidence? Just look at any major marketing site online and see how they price. [...]
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