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Kenneth

Kenneth has written 971 posts for Select Articles
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Enough With the Upsells Already!

By Kenneth ⋅ December 31, 2008 ⋅ Post a comment

It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me [...]

How to Explode Your Database Marketing And Back-End Sales To Increase Your Bottom Line Profits

By Kenneth ⋅ December 31, 2008 ⋅ Post a comment

Set up multiple simultaneous marketing campaigns with database marketing automation email software that get results exploding your internet business marketing while growing multiple optin lists, prospects consistent follow, increasing Back End Sales, and bottom line profits.
When you don’t follow up your prospects or customers with additional information, you are allowing valuable customers and prospects to [...]

How To Increase Your Web Profits by Cutting the Hype

By Kenneth ⋅ December 31, 2008 ⋅ Post a comment

‘Hype’ is now an often used slang word which is short for ‘Hyperbole’, pronounced ‘Hy ? per ? bul ? ee’, with the accent on the ‘per’ (not ‘hyperbole’ as in ’super- bowl’).
The dictionary definition of hyperbole is: Poetic or rhetorical overstatement; exaggeration’, but it has now taken on a definite negative meaning, especially when [...]

Create Your Own Online Marketing TV Station

By Kenneth ⋅ December 31, 2008 ⋅ Post a comment

It will happen! TV and the Internet will eventually merge into one giant multi-media "melting pot" that includes everything from live footage and old reruns to garage videos posted by your next door neighbor’s kid. Just like cable TV fractured network TV, the Internet will enable everyone with a voice, a video camera, and something [...]

The 2 Step Lead Generation Machine

By Kenneth ⋅ December 31, 2008 ⋅ Post a comment

Cold calling doesn’t work, it’s no fun and often you end up with leads, or worse yet, clients, that don’t really value what you do.
Having said that, leads are the lifeblood of growth, without a lead, there is no client.
Set-up a 2 step lead machine and you can say goodbye to cold calling while generating [...]

The Numbers Dont Lie!

By Kenneth ⋅ December 30, 2008 ⋅ Post a comment

It’s true. They don’t.
That’s why you should look at the numbers whenever you’re searching for answers.
Let me explain…
A lot of times, I’ll start cruisin’ the forums and I’ll notice folks saying their web sites aren’t selling.
They’ll complain, “I’ve had my site up for six months and have only sold four ebooks. This blows.”
They’re right. That [...]

Identifying Top- and Bottom-Line Growth Strategies for Your Web Business

By Kenneth ⋅ December 29, 2008 ⋅ Post a comment

Defining Top-Line versus Bottom-Line
An Internet business improves their "top line" by increasing the number of unique visitors to their website or their "bottom line" by increasing their "visitor-to-sale" or "visitor-to-lead" conversion rates.
Let me illustrate.
After an online business establishes their performance metrics, it is able to predict with confidence the expected results from their visitor traffic. [...]

Generating Sales with Lead Generation and Online Marketing Tools

By Kenneth ⋅ December 29, 2008 ⋅ Post a comment

One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. [...]

5 Sure Fire Ways To Send Visitors Away For Good

By Kenneth ⋅ December 28, 2008 ⋅ Post a comment

Way No. 1 – Clog Up Their Internet Connection
Imagine it. They’re happily surfing around on Google looking for your ‘widget’ and everything’s going smoothly. Your website appears in the first page listings (congratulations you must have employed magnet4web or another highly-esteemed website marketing company!) and they click through to you. Then their internet connection starts [...]

Five Steps To Successful Web Marketing And Sales Process!

By Kenneth ⋅ December 27, 2008 ⋅ Post a comment

The basic principles used successfully by brick and mortar storefronts in moving your potential clients through a successful sales process is also the most effective way on the web.
But how?
You do this by following the five step process in your marketing strategy by attracting potential clients, building trust, helping them choose the right product, presenting [...]

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