Douglas
Dont Clone your Book or Business Marketing
Remember that the miracle of cloning sheep has its drawbacks. The main one–dying young.
Don’t let your business die young by following the herd. Instead, think of the natural ways you like to market.
Here are some Marketing Ideas that Make Big Promises. And, when followed by investing a large amount of money and time, only a [...]
The Book Signing
Tomorrow night is my first Local Writers Fair. I’ve been looking forward to this one for a long time. Ten authors will gather in a little room behind tables full of books in a historic library in Canandaigua, N.Y. It’s been advertised heavily and the excitement has been building for weeks.
Just for [...]
Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can’t afford a booth or table, rent a space on someone else’s table and volunteer to be back for their book. In fact, rent a corner at various different tables in [...]
Quiz: Will Online Book Marketing Help Sales?
Most authors sigh a sigh of relief when they finish their book. Then comes the awesome task of marketing the masterpiece.
You may choose the traditional route–to give talks, write press releases, or do book signings. While good up to a point, your bigger sales are through Online book marketing. Will you be successful in this [...]
Book Talks: What to Say and How to Say It
Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. What should you say? How should you say it? These tips will help you to give a five-star book talk.
Confirm arrangements. [...]
Is There a Book Hiding Inside You?
Have you always wanted to write?
Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have [...]
Ready, Set, Go Sell Your Book In The Real World!
We hear a lot these days about more books actually being sold ‘outside’ the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? [...]
Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson
What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Conversely, I believe you can take a mediocre book, market it well, and make very good sales [...]
8 Ways to Find Good Reviewers for Your New Book
Review Your Reviewer: You will be sorry if you do not take the time to get a pretty good picture of your reviewer. Use e-mail, snail mail or anything else you’ve got to pop a few questions to your reviewer. If the review is on radio or TV place a few phone calls [...]
Comments From A Book Reviewer
For the past several years I have been reviewing books for my own site, Bookpleasures.com, as well as many other sites. I am also a regular contributor to the Canadian Book Review Annual.As editor of Bookpleasures.com, I would like to make a few comments about book reviewing and what to expect, particularly from Bookpleasures.com.
Today, with [...]
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